Materials
We all know the struggle
Great quality gold-plating is hard to find. There are no industry standards and every brand claims to offer the best quality, but it often never is.
It can be so frustrating. After just weeks, the colour already starts to fade. At the same time, most brands don't even provide a genuine warranty, so all you end up with is a ring you won't wear because it lost all its shine. Damaging the planet and your trust.
Every brand can say they use the best plating, but there are no industry standards to hold them accountable. Real micron plating is very expensive because it uses real gold. Thats why it's hard to find quality plating at a responsible price point.
Materials can cause skin discolouration because of the reactions between metal and skin oils. Copper or brass may cause green stains, while nickel leads to allergic reactions. Gold-plated jewellery may also cause discolouration as plating eventually wears off.
It can be so frustrating. After just weeks, the colour already starts to fade. At the same time, most brands don't even provide a genuine warranty, so all you end up with is a ring you won't wear because it lost all its shine. Damaging the planet and your trust.
Every brand can say they use the best plating, but there are no industry standards to hold them accountable. Real micron plating is very expensive because it uses real gold. Thats why it's hard to find quality plating at a responsible price point.
Materials can cause skin discolouration because of the reactions between metal and skin oils. Copper or brass may cause green stains, while nickel leads to allergic reactions. Gold-plated jewellery may also cause discolouration as plating eventually wears off.
So we tested the competition
We ordered products of the top 10 Dutch brands, and had them x-ray tested. The results were shocking. Only 3 brands were using the thickness as stated.
2
Brands used a different base material then promised
7
Brands had lesser quality plating then promised
0,5
Micron was the average of all brands tested
And tested 45 different qualities, 1 year long
Over the period of a year, we conducted a blind quality test with more than 10 different suppliers. Our focus was finding the right color, quality, and price.
With real people
And told them to do everything with their jewellery, that they would normally do. We had them check-in every month to monitor their findings.
Anne P.
I was part of the testpanel. Great experience. Flawed just keeps innovating. The new quality is just WOW. Happy it stays gold for so long.
Suzanne S.
Didn't expect this quality for this price. Really worth the money 🤩 100% recommend!
Anna N.
Happy I found Flawed 3 years ago. Packaging is fast and cute with the maker card. Love the personality and love that goes into it.
Boya S.
Finally gold-plating that lasts
Flawed has won me over with their stunning jewellery designs. A perfect blend of quality and style
Taina M.
Love the conscious vibe
Finally a brand that actually does good. I really love the stories about the makers in Bali. Keep it up!
Floor H.
Still in love with my ring
I've been wearing it for 6 years now. It's silver by now, but I still love and wear it every single day.
Lotte G.
Nice designs
Love their pieces. Think I've ordered already 6 times, I keep expanding my Flawed collection.
Robin vd P.
The gold is really beautiful
I'm ordering for 3 years and still wearing the same necklace. Their gold colour is so beautiful.
Introducing
Gold Vermeil Plus®
A specially developed 3 micron gold-plating over a base of 925 Sterling Silver
We are the first in the industry offering Gold Vermeil Plus®. A 3 Micron layer of solid gold over a base of 925 Sterling Silver. The most durable alternative to solid gold, yet still affordable.
Lasts 6 times longer
Gold Vermeil Plus® lasts up to 6 times longer than regular gold-plating. 0,5 micron taken as the industry average.
100% Skin safe
With a solid 925 Sterling Silver base, your skin will never come in contact with any harmful materials.
100% Conflict-free
Our gold follows the Responsible Gold Guidance by LBMA and is certified conflict free and traceable.
Ethical & Sustainable at heart
Great quality should never come at a price of the planet. By giving back to the communities that make your jewellery you help to make an impact to the lives of the makers. One piece at a time.
Our Promise
After trying Gold Vermeil Plus®, you don’t want anything else. It’s the most durable alternative besides solid gold and yet still affordable.
100% Skin Safe
No discolouration of skin or you get your money back. Using 925 Sterling Silver & Solid Gold, our jewellery is skin safe.
Certified Gold
Our gold follows the Responsible Gold Guidance by LBMA and is 100% certified conflict free and traceable.
1 Year Warranty
We guarantee the colour stays perfect for at least one year. With proper care, your items will last much longer.
Join the #flawed Club!
